01 / 02 · Co-founderLinkedIn
You’ve got to start with the customer experience and work backwards to the technology.
About Maer
02 / 02 · Co-founderLinkedIn
AmarshPrakash
Maer MediaMarketing should be builtas carefully as the product.
Maer Media is a marketing company based in India, working with ambitious businesses in India and beyond. We design and run the system around a product: how it is understood, noticed, chosen, discussed and improved.
Why Maer exists
Too many good products reach the market in pieces. A brand from one partner, a website and app from another, content from a third, campaigns from whoever is free. Each piece may be fine. Together they don’t add up, and the customer is the one who notices.
What we believe
- 01Strategy before decoration
Understand the business before making things. The first deliverable is a decision.
- 02One system, not disconnected vendors
Brand, experience, attention, demand and conversation either reinforce each other or cancel each other out.
- 03Craft with commercial intent
Work should look excellent and do a job. We judge it by both.
- 04Measure decisions, not activity
A metric that doesn’t change a choice is decoration.
- 05Senior thinking close to the work
The people who shape the strategy stay involved in making it real.
What Maer is building
An integrated marketingcompany, not a set of services.
A strategic core, eight capabilities, and an operating rhythm that connects them: the system that sits around a product and learns as it runs.
- 01
Product
What you’ve built. Everything else is organised around it.
- 02
Brand
What it should mean, and to whom.
- 03
Experience
How it feels to find, use and buy.
- 04
Attention
Why the right people notice.
- 05
Demand
Why they choose it, and why now.
- 06
Conversation
How interest becomes a dialogue.
- 07
Growth
What repeats, compounds and scales.
- 08
Learning
What the signals change next time.
Our standard
Credibility comesfrom the work.
- 01Every claim we make can be sourced, including every figure in the journal.
- 02Every concept brand is labelled, and its numbers are marked as targets.
- 03Every metric has an owner and a review date.
- 04Nothing is published to a customer without a person reviewing it.
India → Global
Based in India. Built for ambitious companies. Designed for global markets. We understand how India discovers, trusts and buys, and we build work that holds up anywhere a product is sold.
28.5355° N · 77.3910° E
Noida, India
Who we work with
Founders with a real product
Something worth attention, and the ambition to take it further.
Teams ready for a system
People who want marketing to work as one thing, not a set of vendors.
Categories where perception decides
Businesses where how you are seen decides whether you are chosen.
Start a conversation
Tell us whatyou’re building.
If the product is worth building, the market around it deserves the same level of thought.