05 · Capability
Influencer Marketing
The right voices, in the right communities, briefed to be credible.
The problem
Creator programmes are often bought by follower count. Large audiences with no real connection to the product produce views without belief, and the brand pays for attention it can’t keep.
Why it matters
Trust is borrowed from people the audience already follows. Fit matters more than size.
Creator content can be the most persuasive asset a brand owns, if usage rights allow reuse.
Disclosure is required under ASCI guidelines, and it protects credibility.
In our work
Influencer across6 brand templates.
Each brand around the circle used influencer for a different job. Select one to see the move, what was delivered, and the target it was set.
Tsuyoki
What Influencer did here
Seeded pieces to people who work nights (DJs, night photographers, bartenders) instead of daytime fashion creators.
Six-month target · not a result
What Maer does
- 01Creator strategy
- 02Fit-based selection
- 03Briefs and guardrails
- 04Campaign management
- 05Usage rights and whitelisting
- 06Measurement
Communities before creators
Start where the customer already gathers.
Brief the outcome, not the script
Freedom for the creator, protection for the brand.
Programmes, not posts
Relationships that compound across seasons.
Deliverables
- Creator strategy
- Who, where, when and why.
- Shortlist with fit scores
- Audience quality, brand fit, content quality.
- Briefs and contracts
- Including disclosure and usage rights.
- Programme report
- Engaged views, attributed codes, reuse.
- 01Map communities
- 02Shortlist
- 03Brief
- 04Produce
- 05Measure
Measurement
How we knowit’s working.
Every engagement starts with a baseline, an agreed decision rule and a review date. These are the measures we would track.
- 01Cost per engaged view
- 02Code and link attribution
- 03Creator content reused in ads
- 04Branded search around activity
Where it matters most
Start a conversation
Tell us whatyou’re building.
If the product is worth building, the market around it deserves the same level of thought.