02 · Capability
Packaging
Packaging that is recognisable on a shelf, legible as a thumbnail and worth keeping once opened.
The problem
Packaging is often briefed as artwork for a box. Then the product meets reality: a crowded shelf, a thumbnail on a quick-commerce grid, a courier box on a doorstep. A pack that only works in one of those places loses most of its chances to be chosen.
Why it matters
The pack is media the brand owns outright, and it is seen more often than most campaigns.
On marketplaces and quick commerce, the product image is often the first and only impression.
Unboxing is the first physical moment of the relationship, and it is often filmed.
In our work
Packaging across5 brand templates.
Each brand around the circle used packaging for a different job. Select one to see the move, what was delivered, and the target it was set.
Himalayan Co.
What Packaging did here
Designed a heavy clear bottle printed directly on the glass, so it stays on the table and is still legible in a 100-pixel quick-commerce tile.
Six-month target · not a result
What Maer does
- 01Packaging strategy
- 02Structure and materials
- 03Range and label systems
- 04Ecommerce and thumbnail presentation
- 05Unboxing experience
- 06Compliance-aware layouts
Design for every size
Tested at 100 pixels, at arm’s length and in the hand.
One system, many SKUs
A range architecture that scales without losing the hero product.
Production-aware from day one
Materials, print and cost considered before a concept is loved.
Deliverables
- Pack architecture
- Hierarchy, structure and the job of each panel.
- Range system
- How variants, sizes and editions relate.
- Print-ready artwork
- Files your printer can run without guesswork.
- Ecommerce asset set
- Thumbnails, galleries and listing imagery.
- 01Shelf & screen audit
- 02Structure
- 03Design
- 04Prototype
- 05Print
Measurement
How we knowit’s working.
Every engagement starts with a baseline, an agreed decision rule and a review date. These are the measures we would track.
- 01Thumbnail recognition test
- 02Listing conversion before and after
- 03Unboxing content made by customers
- 04Retail visibility checks
Where it matters most
Start a conversation
Tell us whatyou’re building.
If the product is worth building, the market around it deserves the same level of thought.