06 · Capability
Market Analysis & Growth Metrics
Market signals and business data, turned into decisions someone will actually make.
The problem
Most businesses don’t lack data. They lack a way to turn it into decisions. Dashboards multiply, reports grow longer, and the important question, what should we do differently next month, stays unanswered.
Why it matters
Every other capability needs a baseline to know whether it worked.
Category, competitor and audience signals change faster than annual plans.
A shared definition of success stops teams optimising against each other.
In our work
Market & Growth across5 brand templates.
Each brand around the circle used market & growth for a different job. Select one to see the move, what was delivered, and the target it was set.
Himalayan Co.
What Market & Growth did here
Mapped where imported sparkling water sets the reference price, then priced to sit beside it on the fine-dining table.
Six-month target · not a result
What Maer does
- 01Category and competitor analysis
- 02Audience research
- 03KPI design
- 04Dashboards and reporting
- 05Experiment design
- 06Decision frameworks
Start with the decision
Every metric must change a choice someone makes.
Read the market and the numbers together
Context first, then performance.
Fewer metrics, each owned
Every number has an owner and a review date.
Deliverables
- Market map
- Category, competitors, audiences and gaps.
- KPI tree
- From business objective to the metric that moves it.
- Reporting layer
- Weekly and monthly views that explain.
- Test plan
- Hypothesis, sample, duration, decision rule.
- 01Question
- 02Baseline
- 03Instrument
- 04Read
- 05Decide
Measurement
How we knowit’s working.
Every engagement starts with a baseline, an agreed decision rule and a review date. These are the measures we would track.
- 01Decisions logged per month
- 02Time from data to decision
- 03Share of spend under active test
- 04Forecast accuracy over time
Where it matters most
Start a conversation
Tell us whatyou’re building.
If the product is worth building, the market around it deserves the same level of thought.