03 · Capability
UI/UX Design
Websites and mobile apps designed around what people came to do, so they are easy to use from the first visit and worth opening every day.
The problem
Software is often designed screen by screen: a homepage here, a checkout there, an app tab added for a launch. Each screen looks finished. Together they make people think too hard, and they leave before the product has a chance to prove itself.
Why it matters
People judge a product by its interface before they judge the product itself.
On a phone, every extra tap or second of loading loses some of the people who were ready to act.
A design system lets a team ship faster, and keeps the website, the app and the brand speaking the same language.
In our work
UI/UX Design across7 brand templates.
Each brand around the circle used ui/ux design for a different job. Select one to see the move, what was delivered, and the target it was set.
Tsuyoki
What UI/UX Design did here
Designed a drop page that behaves like a club door: a queue, a live counter and real garment measurements, built to hold up when 10,000 people arrive at once.
Six-month target · not a result
What Maer does
- 01UX research and usability testing
- 02Information architecture and user flows
- 03Website design: brand sites, D2C stores, booking flows
- 04Mobile app design for iOS and Android
- 05Design systems and component libraries
- 06Prototyping, motion and developer handoff
Jobs before screens
Every flow starts from what someone is trying to get done, not from a list of pages.
Mobile first, thumb first
Designed for one hand on a mid-range phone, then scaled up to larger screens.
Prototype, test, then polish
Clickable prototypes go in front of real users before any pixel is final.
Deliverables
- Research and flows
- Interviews, journey maps and the critical user flows.
- Website and app UI
- High-fidelity screens for every state, in light and dark.
- Design system
- Tokens, components and motion rules your developers can extend.
- Clickable prototype
- Tested with users and annotated for handoff.
- 01Research
- 02Flows
- 03Wireframe
- 04Design system
- 05Prototype & test
Measurement
How we knowit’s working.
Every engagement starts with a baseline, an agreed decision rule and a review date. These are the measures we would track.
- 01Task success rate in usability tests
- 02Onboarding completion and day-7 retention
- 03Conversion to booking, order or sign-up
- 04App store rating and Core Web Vitals on mobile
Where it matters most
Start a conversation
Tell us whatyou’re building.
If the product is worth building, the market around it deserves the same level of thought.