04 · Capability
Content Generation & Social Media Management
An editorial system that builds memory, not a calendar that fills space.
The problem
Posting more is the most common answer to being unseen. It rarely works. Without a point of view and a recognisable language, each post starts from zero and the audience never learns what the brand is about.
Why it matters
Short video and creators are where many categories are now first discovered.
Memory comes from repeating a recognisable language, not from volume.
Content is reused across ads, sites, marketplaces and sales. It should be built to travel.
In our work
Content & Social across6 brand templates.
Each brand around the circle used content & social for a different job. Select one to see the move, what was delivered, and the target it was set.
Tsuyoki
What Content & Social did here
Shot everything at night with direct flash, so the feed looks like a night out instead of a catalogue, and every post shows the seam doing its job.
Six-month target · not a result
What Maer does
- 01Content strategy and pillars
- 02Editorial calendars
- 03Short-form video and static production
- 04Art direction
- 05Community management
- 06Content reporting
A point of view first
Three or four themes the brand can own for a year.
A language people recognise in a scroll
Visual and verbal rules that survive the feed.
A rhythm the team can sustain
Cadence chosen for quality, not quotas.
Deliverables
- Editorial strategy
- Themes, formats and voice.
- Production system
- Briefs, shoots, templates, approvals.
- Monthly content
- Made and published to plan.
- Learning review
- What earned attention, and what to make next.
- 01Audit
- 02Pillars
- 03Language
- 04Produce
- 05Review
Measurement
How we knowit’s working.
Every engagement starts with a baseline, an agreed decision rule and a review date. These are the measures we would track.
- 01Saves and shares per post
- 02Profile visits that lead to action
- 03Content reused in paid and commerce
- 04Comment quality and enquiries
Where it matters most
Start a conversation
Tell us whatyou’re building.
If the product is worth building, the market around it deserves the same level of thought.