Industry intelligence
Ten categories.Ten ways of choosing.
For each, we map what is changing, how customers decide, where trust is won and lost, and which numbers should drive decisions. Patterns, not invented statistics.
- ● 01Hospitality & Travel1 brand templateInspiration → Search → Evaluation → Booking → Stay → Review → ReturnGuests book a feeling, then check it against everyone else’s photographs.BrandingUI/UX DesignContent & SocialInfluencer
- ● 02Food & Beverage / CPG4 brand templatesNeed → Discovery → Shelf → Trial → Experience → Repeat → AdvocacyTaste is judged in a thumbnail before it is judged on the tongue.PackagingContent & SocialInfluencerCampaigns
- ● 03Beauty & Personal Care1 brand templateNeed → Discovery → Social proof → Research → Consideration → Purchase → Routine → RepeatBeauty is a category of claims. Proof is what gets remembered.BrandingPackagingInfluencerUI/UX Design
- ● 04Consumer / D2C / Ecommerce2 brand templatesAwareness → Discovery → Comparison → Purchase → Delivery → Unboxing → Repeat → ReferralRecognition is the cheapest media a consumer brand will ever buy.BrandingPackagingContent & SocialInfluencer
- ● 05Real Estate & LivingAwareness → Research → Trust → Enquiry → Site visit → Qualification → Booking → Possession → ReferralA home is bought over months, by a family, and sold in one conversation.BrandingUI/UX DesignCampaignsConversation & AI
- ● 06Technology / SaaS / AIProblem awareness → Research → Shortlist → Trial or demo → Activation → Purchase → Expansion → AdvocacyBuyers repeat sentences, not features. Complex products need simple stories.BrandingUI/UX DesignContent & SocialCampaigns
- ● 07Healthcare & Wellness1 brand templateSymptom or goal → Search → Evaluation → First step → Experience → Follow-up → Adherence → ReferralIn health, trust is the product before the product is.UI/UX DesignContent & SocialConversation & AIMarket & Growth
- ● 08Financial Services / Fintech1 brand templateNeed → Education → Comparison → Onboarding → First transaction → Habit → Cross-sell → AdvocacyMoney products are chosen on trust and kept on clarity.BrandingUI/UX DesignContent & SocialMarket & Growth
- ● 09Automotive & MobilityTrigger → Research → Shortlist → Configure → Test drive → Finance → Purchase → OwnershipA vehicle is researched for weeks and decided on a test drive.CampaignsUI/UX DesignConversation & AIMarket & Growth
- ● 10Education / EdTechAspiration → Research → Shortlist → Enquiry → Counselling → Application → Enrolment → OutcomeEducation is bought by parents, chosen by students and judged on outcomes.UI/UX DesignContent & SocialConversation & AICampaigns
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These are areas of depth, not limits. If the product deserves attention, we’d like to hear about it.