07 · Capability
Campaigns & Launches
One idea, sequenced across channels, so a launch becomes a moment people notice.
The problem
Launches are often planned as deliverables: a film, some posts, a press note, a paid push. Without one idea holding them together, each piece competes for attention instead of compounding it.
Why it matters
Attention around a launch is short. Sequencing decides whether it is used well.
Cultural and seasonal moments shape cost and attention in India.
The weeks after launch decide whether interest becomes demand.
In our work
Campaigns across6 brand templates.
Each brand around the circle used campaigns for a different job. Select one to see the move, what was delivered, and the target it was set.
Himalayan Co.
What Campaigns did here
Launched on 20 influential tables before any shelf: the restaurant became the first billboard, and quick commerce followed demand rather than creating it.
Six-month target · not a result
What Maer does
- 01Launch strategy
- 02Campaign concept
- 03Channel architecture
- 04Creative direction and production
- 05Sequencing: tease, launch, sustain
- 06Post-launch review
One idea that travels
If it can’t be said in a sentence, it won’t survive five channels.
Each channel does one job
Film for feeling, search for intent, creators for proof.
Plan the fourth week
Sustain is designed with the same care as launch day.
Deliverables
- Launch plan
- Goal, audience, sequence and budget logic.
- Campaign concept
- Idea, line and creative system.
- Launch assets
- Ready before day one.
- Week-four review
- What worked, and what continues.
- 01Define
- 02Concept
- 03Sequence
- 04Launch
- 05Sustain
Measurement
How we knowit’s working.
Every engagement starts with a baseline, an agreed decision rule and a review date. These are the measures we would track.
- 01Reach quality in the target audience
- 02Search and enquiry lift in the window
- 03Week-four demand against launch week
- 04Earned coverage and creator pickup
Where it matters most
Start a conversation
Tell us whatyou’re building.
If the product is worth building, the market around it deserves the same level of thought.