08 · Capability
Conversational Marketing & AI Automations
The systems that turn attention into useful conversations, with people in the loop.
The problem
Attention that arrives with nowhere to go is wasted. Enquiries sit in inboxes and DMs, answers are slow or inconsistent, and the customer who was ready to act moves on.
Why it matters
For many Indian businesses, WhatsApp is where the first real conversation happens.
Speed of first response decides whether interest survives.
Conversation data is one of the most honest signals of what customers want.
In our work
Conversation & AI across4 brand templates.
Each brand around the circle used conversation & ai for a different job. Select one to see the move, what was delivered, and the target it was set.
Cadence
What Conversation & AI did here
Built a coach that answers in plain language on WhatsApp and in the app (“Why is my recovery low?”) using only the member’s own data, with health questions escalated to people.
Six-month target · not a result
What Maer does
- 01Conversation journeys
- 02WhatsApp Business flows
- 03Lead qualification and routing
- 04AI-assisted replies with review
- 05CRM handoff
- 06Internal marketing automation
Design the first reply
Greeting, choices and the five questions everyone asks.
Automate the routine, escalate the meaningful
People step in where judgment matters.
Consent by design
Opt-ins and data handling built in, in line with the DPDP Act.
Deliverables
- Conversation map
- Every path from first message to outcome.
- Built flows
- On your WhatsApp Business and CRM accounts.
- AI assistance with guardrails
- Answers drawn from approved sources, reviewed by people.
- Monthly conversation review
- What people ask, and what to change.
- 01Audit enquiries
- 02Map
- 03Build
- 04Test
- 05Review
Measurement
How we knowit’s working.
Every engagement starts with a baseline, an agreed decision rule and a review date. These are the measures we would track.
- 01First-response time
- 02Qualification rate
- 03Conversation-to-booking or sale
- 04Share resolved without escalation, with satisfaction checked
Where it matters most
Start a conversation
Tell us whatyou’re building.
If the product is worth building, the market around it deserves the same level of thought.